Strategies

Email Marketing

Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of subscribers to promote products, services, or engage with customers for business growth.

Email Automation Scripts

Email automation scripts are pre-written sequences of actions that streamline and personalize email marketing campaigns, allowing businesses to send timely, targeted, and automated messages to subscribers for increased efficiency and engagement.

Search Engine Optimisation SEO

SEO, or search engine optimization, is the practice of optimizing websites and content to improve visibility and rankings in search engine results, driving organic traffic and enhancing online presence.

Google Ad's

Google Ads is an online advertising platform where businesses can create and display ads on Google search results and partner websites. It enables targeted advertising, reaching potential customers and driving traffic to websites or landing pages.

Meta Ad's

Facebook and Instagram are popular social media platforms that offer advertising opportunities for businesses. With precise targeting options and ad formats, businesses can reach their desired audience, increase brand awareness, and drive engagement and conversions.

Microsoft & Other Ad's

Microsoft Ads, is an online advertising platform that allows businesses to create and display ads on the Microsoft Search Network, which includes Bing search engine and partner sites. It provides targeted advertising options to reach a diverse audience and drive traffic and conversions.

Funnels

Funnels are marketing frameworks that guide potential customers through a series of stages, from awareness to conversion. They help businesses optimize the customer journey and maximize conversions by nurturing leads at each step.

Dream 100

Dream 100 is a strategic approach where businesses identify and build relationships with their top 100 prospects or influencers, aiming to collaborate, gain exposure, and generate significant growth and opportunities.

Value Ladder

A value ladder is a marketing concept that maps out a series of products or services with increasing value and price points, designed to guide customers through a progressive journey of engagement and upselling.

Sales Letter Script

A sales letter script is a pre-written framework used to craft persuasive and compelling sales messages. It outlines key elements such as headlines, benefits, testimonials, and calls to action for effective direct response marketing.

Video Sales Letter Script

A video sales letter script is a written outline or script used to create engaging and persuasive sales videos. It includes key components such as storytelling, product benefits, testimonials, and a compelling call to action.

Craft Ideal Offer

Crafting an ideal offer involves creating a compelling combination of product or service features, pricing, and bonuses that resonates with the target audience, addressing their needs and desires to maximize conversion rates and customer satisfaction.

Web Design/Optomisation

Web design/optimization involves creating visually appealing, user-friendly websites that are optimized for search engines. It focuses on enhancing user experience, site speed, responsiveness, and SEO elements to drive traffic and conversions.

Blogging

Blogging is the practice of regularly creating and publishing informative, engaging, and relevant content on a blog. It helps businesses establish expertise, attract traffic, engage with audiences, and build brand awareness.

Guest Blogging

Guest blogging is a content marketing strategy where individuals or businesses write and publish articles on other websites or blogs. It helps expand reach, gain exposure, build backlinks, and establish industry authority.

Hook, Story, Offer

"Hook, story, offer" is a marketing strategy that involves creating a captivating hook to grab attention, telling a compelling story to engage the audience, and presenting an irresistible offer to motivate action and conversions.

Who? Where? Bait? Result?

"Who? Where? Bait? Result?" is a framework used in targeting and marketing. It involves identifying the target audience, determining the appropriate platform, creating an enticing offer, and anticipating the desired outcome or result.

Special Offers

Having a special offer in a business involves creating a unique and time-limited promotion or discount to entice customers, increase sales, create a sense of urgency, and differentiate from competitors.

Business Strategy

Identify the key factor (big domino) that has the most significant impact on achieving desired results. Craft a compelling narrative (epiphany bridge) that helps customers realize the potential benefits and value. Address and dispel false beliefs or misconceptions through education and evidence-based information to build trust and drive conversions.